
as of 6/01/13
Minimum Advertised Price
June 2013
pg. 28
Minimum Advertised Price
(MAP) Guidelines
Ricoh Corporation maintains a Minimum Advertised Price (MAP)
policy. As a Ricoh Reseller, you shall uphold Ricoh Corporation’s
MAP policy in all product advertising whether in print or on
the Internet.
• Reseller can sell Ricoh products at any price. Ricoh is not
dictating the Reseller’s selling price.
• Ricoh will monitor MAP. MAP will be determined with Ricoh
Product Marketing and communicated as changes are made.
List of MAP pricing will be provided to all partners.
• Advertised Price is defined as all advertising, electronic distri-
bution (including, but not limited to banners, Emails and public
Web sites). MAP does not include secure/private Web sites
where customers are logged into their account.
• Please contact your Ricoh Channel Account Manager for
approval of “Free,” “Bundled,” “Rebates,” or “Quotes.”
MAP guidelines must be strictly followed. Ricoh resellers must
adhere to Ricoh Corporation’s policy regarding the MAP.
_____________________________________________________________
Signature
_____________________________________________________________
Contact Name
_____________________________________________________________
Title
_____________________________________________________________
Company
_____________________________________________________________
Date
Product
Manufacturer
Numbers
Minimum
Advertised
Price (MAP)
Suggested
Retail
Price
Color Printers
Ricoh SG 3110DN 405750 $189 $225
Ricoh SG 3110DNw 405753 $189 $225
Ricoh GX e7700N 405745 $1,180 $1,299
Ricoh SP C242DN 406863 $449 $550
Ricoh SP C320DN 406790 $649 $799
Ricoh SP C430DN 406654 $1,199 $1,499
Ricoh SP C431DN 406658 $1,599 $1,999
Ricoh SP C730DN 40710 6 $1,999 $2,499
Ricoh SP C830DN 430709 $3,351 $3,884
Ricoh SP C831DN 430713 $4,294 $4,934
Black & White Laser Printers
Ricoh SP 100 e 406943 $99 $ 119
Ricoh SP 3500N 406957 $199 $239
Ricoh SP 3510DN 406962 $249 $299
Ricoh SP 4100NL 406636 $449 $549
Ricoh SP 4310N 406799 $649 $799
Ricoh SP 6330N 406716 $1,136 $1,244
Ricoh SP 5200DN 406722 $1,299 $1,599
Ricoh SP 5210DN 406726 $1,599 $1,999
Ricoh SP 8300DN 407285 $2,399 $3,060
MFPs
Ricoh SG 3100SNw 405777 $209 $249
Ricoh SG 3110SFNw 405780 $229 $271
Ricoh SP 100SU e 406944 $ 179 $ 215
Ricoh SP 100SF e 406945 $200 $240
Ricoh SP C240SF 406873 $399 $599
Ricoh SP C242SF 406878 $699 $899
Ricoh SP 3500SF 406967 $349 $419
Ricoh SP 3510SF 406971 $399 $479
Ricoh SP 4410SF 406983 $1,199 $1,449
Ricoh SP 5200S
406851 $2,599 $3,299
Ricoh SP 5210SF 406852 $3,399 $4,319
Ricoh SP 5210SR 406853 $3,499 $4,449
HotSpot Printers
Ricoh SP C431DN-HS 406882 $2,199 $2,499
Ricoh SP 4110N-KP 406651 $1,699 $1,999
Healthcare Optimized Printers
Ricoh SP C431DNHW 407197 $1,999 $2,399
Ricoh SP C431DNHT 407198 $1,839 $2,199
Ricoh SP 5210DNHW 407183 $1,999 $2,399
Ricoh SP 5210DNHT 40718 4 $1,840 $2,199
Ricoh SP 5200SHW 407185 $3,099 $3,699
Ricoh SP 5200SHT 407186 $2,939 $3,499
Ricoh SP 5210SFHW 407187 $3,949 $4,719
Ricoh SP 5210SFHT 4 0718 8 $3,799 $4,519
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