Ricoh SP C252SF Manual de usuario descargar pdf (Pagina 8)

5. Target Markets

Ricoh’s SP C252DN printer and SP C252SF MFP are cost effective desktop solutions. Offering

uncompromising performance and quality, they are designed for corporate customers needing desktop

solutions to supplement departmental printers and MFPs. They are likely to be used as shared devices by

small workgroups and as personal devices by busy executives.

Key to SP C252DN and SP C252SF’s positioning is their low total cost of ownership. Network ready, they

can be shared by multiple users and are capable of producing large volumes of print. For a small additional

investment, SP C252SF will also scan, copy and fax. The use of high yield consumables helps minimise

page costs.

Productive Performance

h Desktop colour

h Printer and MFP

h Network ready

h PCL and PS3 drivers

h Mobile print and scan

Low Total Cost of Ownership

SME, MA and NA

Customers

Small workgroups

Executive users

Branch ofces

Home workers

Target markets for Acio SP C252DN and SP C252SF include small to medium sized enterprises (SME),

major and national accounts (MA and NA) requiring desktop systems for small workgroups, executive

ofces, branch ofces and home workers. They will be looking for compact yet effective technology offering

a low total cost of ownership.

Sales strategies are explored below:

Small Workgroups

h Who: Workgroups within SME, MA and NA accounts

h Situation: Small workgroups using mix of desktop devices

h Requirements: Improve productivity, reduce print costs, simplify device management

h Strategy: Balanced deployment, networked desktop devices supporting A3 departmental MFP

h Advantages: Productive technology, small premium for MFP, easily shared, lower print costs,

Executive Ofces

h Who: Executive ofces within SME, MA and NA accounts

h Situation: Executives and managers using mix of desktop devices

h Requirements: Work more efciently, simplify device management, minimise print costs

h Strategy: Replace legacy printers with more capable colour MFP

h Advantages: More versatile solution (print, copy, scan and share), mobile access (using Ricoh Smart

Device Print and Scan app), low TCO

Branch Ofces

h Who: MA and NA branch ofces, including banks and retail

h Situation: Limited space, need to produce high quality customer-facing print and communicate via

email and fax with head ofce

h Requirements: Simple yet effective solution, easy device management, minimise print costs

SP C252DN Printer and SP C252SF MFP

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